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Prescription Profits

Generic drugs are supposed to save you money, right? The Phoenix channel 5 news team of investigative reporters has uncovered massive mark-ups on some of the most popular generics. If you're paying out of pocket- you're really getting pinched.

What your drug store pays for those generics is a closely guarded secret. But the channel 5 news team, in Phoenix, AZ, convinced one pharmacist to hand over his list. They then set out to uncover what you pay for the same prescriptions. They called 14 pharmacies in the Phoenix area and priced six commonly used generics.

Here’s what they found:

  • Famotidine - the generic for Pepcid - sells for $106.15 at Osco, but the wholesale price is just $5.67.
  • Hydrocodone - the generic for Lortab – sells for $61.29 at Arrow Pharmacy; the wholesale price is $5.90.
  • Fluoxetine - the generic for Prozac – sells for $287.00 at Basha's, while the wholesale is only $10.23. That’s a markup of nearly 3,000 percent.
  • Oxaprozin - the generic for Daypro – sells for $130.89 at Walgreens. The wholesale price is $21.25.
  • Diazepam - the generic for Valium – sells for $31.49 at Safeway. The wholesale price is $5.76.
  • And finally, Alprazolam – the generic for Xanax – sells for $19.99 at Target and the wholesale price is $4.21. That appears to be a more normal mark up to retail of 4.7 times the wholesale price.

“ The numbers are staggering,” says Tim Nelson, General Counsel to Arizona Governor Janet Napolitano. "In some instances here, this appears to be price gouging." But who's to blame for the high prices?

Lowell Sterler, with Arizona's Pharmacy Association, blames insurance companies for capping the price they'll pay for prescriptions. Drug stores, he says, have to boost what they charge for generics just to break even.

So, the channel 5 news team asked Blue Cross Blue Shield of Arizona if they're to blame for pharmacy markups. In a statement, the company claims it's spending more to reimburse drug stores – 10 million dollars more last year than the year before – a payment they think is more than fair and appropriate.

And what about the drug stores that quoted those prices? Basha's blames their price quote on an outdated computer system- it says will be upgraded with accurate prices as a result of the channel 5 team's investigation. Target sent this statement, saying, "Target Pharmacy strives to offer our guests outstanding service and fair prescription prices. If we find a competitor has a lower price, we will match it."

The bottom line is that pharmacies are in fact selling generics for slightly less than the brand name drugs, but not much less. They base their prices on what the market will bear.

Unfortunately, since most patients use their insurance prescription drug card, they rarely give the cost a second thought. Perhaps its time to reconsider the whole concept. Many patients are doing just that, because they have found that natural alternatives to prescription drugs are more effective and less expensive. Here’s a comparison look at some of the most popular natural alternatives.


Pepteal – the natural alternative to Pepcid – sells for $26.50
Optimum Vitality – natural alternative to Prozac – sells for $26.50
Tranquil Clarity – the natural alternative to Xanax – sells for $29.95

For more information about natural alternatives to prescription drugs, please click here:


* The information contained in this web site, including product descriptions, is intended for educational purposes only. It is not intended as a substitute for personal medical attention, or as a prescription for a specific health condition or illness. Neither Dr. Hansen, Vital Formulation, Inc. shall be held liable or responsible to any person or entity for the claim of any loss, damage, or injury due to the health information or inferred health recommendations contained in this web site.

Our other websites are: www.adhd-drugfreealternatives.com  and www.DrHansen.com